HELL ENERGY is one of the fastest
growing FMCG brands in the world,
as proven by its explosive export
expansion and growing global popularity.​​​​​​​
My concept’s goal was to achieve an
imperceptible but still significant
change in the image of the brand.

The aim was to make a cool branding
with the same feel and look with much
more positive brand message.
The most important keywords were:
— recharge
— strong
— force
— dynamism
— classic
— youth
— positive
Hell Energy renewal 2023
designed by Molnár Péter