●​​​​​​​ THE CLIENT 
Vinylize has been making special glasses from used vinyl records since 2004. in Budapest, Hungary. 
Each year, Vinylize re-purposes approximately 3 metric tons of vinyl, or around 20,000 records, transforming them into eyewear and eyewear accessories which means more than 40 tons since 2004.
Many stars have worn handmade vinylize glasses since the beginning around the world, actors, musicians like Robbie Williams, Elton John, Marky Ramone… and many more.
●​​​​​​​ THE TASK
It was important for the appearance of the original logo to remain unchanged for the lay observer, but still get a more organized, professional and unified look. Thereby retaining previous brand values. The main goal was to create an easily categorizable, modular and comprehensive identity system with various additional elements.
Client
Vinylize eyevear
Year

2022

Tasks
  • Brand Strategy
  • Brand Redesign
  • Corporate Identity
  • Packaging
Deliverables
  • Advertisement
  • Lead Designer
  • Photography
  • Strategy

Defining Vinylize new identity standards

to make something incredible
an awesome project is essential